The EU Cross-border E-commerce Forum opens its Expo Area to startups
From 8 to 10 September 2026, the Palais des Congrès in Liège will host the EU Cross-border E-commerce Forum, an international event organised by AWEX bringing together e-commerce, air cargo and logistics professionals from across Europe and beyond.
The forum explores the key challenges shaping the future of cross-border commerce, including artificial intelligence, digitalisation, international trade, regulations, data, compliance and market diversification.
Its dedicated Expo Area offers startups and SMEs the opportunity to showcase their solutions, meet leading industry players and build new international business partnerships.
The organisers are looking for companies offering solutions in areas such as:
- Strategy & consulting
- E-commerce platforms & development
- Product and content management
- Digital marketing & customer acquisition
- Payments, compliance & fraud prevention
- Logistics, fulfilment & last-mile delivery
• Customer experience & loyalty
• Data, analytics & artificial intelligence
In addition to the exhibition, participants will benefit from conferences, expert panels, an innovation-focused Lab Area, pre-scheduled B2B meetings and exclusive networking events. The 2026 edition is expected to welcome more than 1,000 attendees, over 300 international companies and 53 speakers, making it one of Europe’s leading gatherings for cross-border e-commerce and logistics professionals.
If your startup is building innovative solutions for the digital commerce ecosystem, this is a unique opportunity to gain visibility, connect with decision-makers and accelerate your international growth.