Objectory Launches to Redefine How Valuable Items Are Managed
Three Belgian entrepreneurs have launched Objectory, an app designed to help people take control of their valuable personal items — from artworks and collectibles to jewelry and watches. Their goal is ambitious: reach 25,000 users before expanding internationally.
The idea was born from real-life experience. After a fire at the family home of Jean-Thomas Leplat, former shareholder and CEO of Easyfairs — followed by a burglary — the founders confronted firsthand the chaos of lost inventories, missing photos, and complex insurance claims.
Together with Grégoire Leplat (ex-Decathlon, Urbantz, Foodiz) and François Toussaint, Jean-Thomas built a secure, centralized solution for managing material assets — a space largely overlooked despite its value.
The need is clear: 90% of items recovered by police are never returned due to lack of identification. Market research showed existing solutions were either outdated, insecure, or focused on niche collectors.
Backed by €150,000 in funding, the creation of Valuables SRL, and selected for Start it Accelerate | CBC, Objectory is now live on app stores — offering clarity, security, and structure for personal asset management.